An unforgettable taste of Shinshu.

A carefully balanced blend of chili pepper with ginger, shiso, Japanese sansho, citrus peel, sesame, and hemp seeds—crafted using a time-honored recipe that has remained unchanged for generations. This is Yawataya Isogoro’s signature Shichimi Togarashi (Seven-Spice Chili Blend).

When it comes to Japanese shichimi, this is the classic. 
You may have even spotted it on the tables at soba and udon restaurants across Japan.

Sprinkle it over noodles or rice bowls to add a fragrant lift and gentle heat without overpowering the broth. The spice is pleasantly tingly, with a toasty aroma and refreshing finish that never feels too strong.

Try a pinch on grilled chicken or fish for extra depth, or stir it into soup for a clean, appetite-boosting kick. Simple, versatile, and loved for generations.